Fragrances Marketed as Unisex

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Fragrances Marketed as Unisex

The relationship between gender and fragrance was most certainly curated by the beauty industry, making it easier to sell men and women perfume. But in 2019, stereotyped binaries when it comes to scent aren't as marketable as they once were. Today, literally anyone can wear literally any scent (as it should be).

"Technically, all scents can be considered unisex," says Mariya Nurislamova, CEO and co-founder of Scentbird. "However, brands would typically market fruit or floral-heavy fragrances as feminine, whereas scents featuring heady notes like wood, leather, and spices would be considered masculine."

Andrew Glass, CEO and founder of Non Gender Specific adds that scents are gendered because beauty in general is segregated. "Most of us were raised with a certain idea of how men and women should look, smell, and act." Creating gender binaries, an archaic cultural dictate, is an oversimplification of life, which is by nature complex, nuanced, and messy. Luckily, current zeitgeist recognizes non-binary gender, a notion that even top marketing executives in the beauty industry have embraced. Even classic houses like Chanel have added a unisex scent to their portfolio.

So, what does today's unisex fragrance smell like? "While the unisex fragrances of the '90s were defined by clean notes," says Nurislamova, "often with the odd citrus or aquatic elements thrown into play, unisex fragrances of today are bolder and take more risks." In other words, today, gender fluid fragrance has much more dimension than more dated formulas.

 Ahead, find 10 exciting fragrances marketed as unisex to enjoy no matter how you identify.

1. Calvin Klein all

Citrus mingles with jasmine and amber for a light and refreshing profile in Calvin Klein's All, an updated addition to the classic unisex CK One collection.

2. Non Gender Specific Flooid

Orange and grapefruit are dominant notes, while patchouli, cedar, and amber add warm, mossy undertones to Flooid, a new fragrance from the line Non Gender Specific.

3. Louis Vuitton Cactus Garden

Maté, bergamot, and lemongrass combine to form the new West Coast inspired unisex scent from Louis Vuitton: Cactus Garden.

4. Heretic Dirty Grass

Heretic's Dirty Grass mixes black pepper, lemon zest, hemp, and violet leaf. CBD oil infused into the fragrance adds an extra element of earthiness and offers purported relaxing properties.

5. Chanel Paris Deauville

Les Eaux des Chanel, Paris Deauville is a fresh and exotic scent where basil mingles with Sicilian orange.

6. Maison Margiela Replica: At The Barber’s

Maison Margiela's REPLICA: At The Barber’s is a modern unisex classic. Notes of basil and lavender create a fresh and light aromatic sensation, reminiscent of a fresh cut.

7. Jo Malone Lime Basil & Mandarin

The signature fragrance for this London-based line, Jo Malone's Lime Basil & Mandarin infusion combines sweet citrus and peppery basil with notes of amber for warmth.

8. Le Labo Another 13

This fragrance collaboration with AnOther Magazine was so popular, Le Labo added it to its portfolio and a new classic was born. Musk, jasmine, amber, and moss give this scent a spicy and earthy profile.

9. Byredo Super Cedar

Vetiver and musk provide longevity while rose and cedar offer an intoxicating infusion in Byredo's popular Super Cedar.

10. Dolce & Gabbana Velvet Cypress

A woody citrus that combines pine and lemon zest with notes of bergamot and clary sage, Dolce & Gabbana Velvet Cypress is a lush and aromatic scent.

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